New strategy helps global fast fashion company gaining benefits from data 

Retail landscape is changing rapidly. The digital transformation that is sweeping the retail industry would not be possible without data. Data is the enabler of new technologies, solutions, and business opportunities. To keep up it is important to understand the value of data, how to work with it in improved ways and how to manage it.
Retail landscape is changing rapidly. The digital transformation that is sweeping the retail industry would not be possible without data. Data is the enabler of new technologies, solutions, and business opportunities. To keep up it is important to understand the value of data, how to work with it in improved ways and how to manage it.

Challange

Our client is driving business change and innovation. To do this better they wanted to improve their use of data and drive a top-down strategy. This needed to include a review of the current landscape to understand the challenges they had, what capture of data there was for both internal and external landscape, with technology and tooling they had and where they needed to improve to be able to better innovate with data.

Solution

The new data strategy was based on obtaining data from the greater ecosystem, capturing and generating data from within, and utilizing it. The utilization aspects included data use within services, customer interaction, business operations and decision making at all levels (strategic, tactical and operational).

Result

We developed a strategy where our clients challenges and current gaps where highlighted. Based on this we outlined initiatives to help our client gain benefits from their data. As in all projects like this, it is important to address not just business needs, but culture, people and tech as well. All aspects are needed to get true value from data.
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